Truck Race in Cheste (Valencia): A big success for EUROPART
• customers were invited to the circuit
• EUROPART will grow further in Spain
Hagen/L'Hospitalet de Llobregat, 01.06.2015
More than 250 EUROPART customers were invited to attend the first Truck Race Grand Prix of this season on April 24th and 25th 2015 in Cheste (next to Valencia). Invited by Spanish EUROPART organization and the three local distributors of the area (CARVA from Valencia, Frenos Hermanos Martinez from Murcia and Auto Aplicaciones from Castellon), the customers had the opportunity to watch the race and to learn more about EUROPART and its products.
Giuseppe Cinanni, Europart Country Manager for Spain, is really satisfied with the weekend and explains the success of the customer event: “During the race our customers were able to stay nearby our team and our products. Marketing experts from Germany attended our event in order to explain our products, which are truck race approved – in the truest sense of the word. Because Team 14 uses EUROPART original components for brakes, suspension, filters and chemicals.”
Besides the customer event a mentionable occurrence happened: On Saturday night the Truck Race Organization called for support because one team using OE components – which name will be kept anonymous – had problems with installing its discs. EUROPART reacted quickly and offered products of the EUROPART own brand in order to ensure the team’s participation on Sunday. The team was really grateful and impressed by the good quality of the provided spare parts. Cinanni underscores the meaning of EUROPART’s sponsorship in Truck Race: “We can tighten our relationship with our customers and distributors. In addition to that, such an event is a unique occasion to demonstrate our products stability and quality. The extremely positive feedback given by our customers confirms these high demands on our products.”
In nearly 70 years since it was founded in 1948, EUROPART has grown into an internationally active trading company with branches and cooperation partners in 26 states in Europe as well as in Dubai. The expansion of the EUROPART Group beyond the German market is accompanied by steadily increasing turnover figures. This positive development is proof of the success of the EUROPART strategy: international growth by expanding the branch network, open and fair cooperation with joint venture partners as well as range development directed specifically at target groups. Cinanni states: “Spain is a highly interesting market for us. Our aim is to establish EUROPART as the market leader within a couple of years.”
